For the beautiful food blog A Plate of Veggies we created a custom design and developed the digital brand identity. Based on the vision that vegetarian food can be easy and delicious we created a visual identity. The key concept was fresh, organic, earthly and approachable. We worked closely together to convey the message in both visual and digital design. We developed the style, website themes, social themes and brand strategy. Starting with an inspiration board and working up to a full custom package.